TACKLING THE WORLD’S PROBLEMS TOGETHER

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We needed to raise awareness in Colombia about deforestation, so we decided to use art as a tool and created an exposition called Deforested Bones. Artistry and craftsmanship have merged with a meaningful and unexpected idea.

With attention to every detail, "Huesos Deforestados", as they would say in Colombia, "es una berraquera", meaning it's brave, outstanding, and daring.

See, without trees the ecosystem will not be suitable for life, affecting already endangered species. We transformed the remains of dead trees in deforested areas and built them into life-size sculptures that represented these threatened species in Colombia.

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Today over 50% of the soil on agricultural land around the world is degraded. We have been working with clients and partners like the World Wildlife Fund to promote best farming practices that can help restore and sustain the soil while increasing crop yields.

Through Kickstart Earth we will scale up these and similar efforts around the world. By 2030, we aim to have 100% of our clients certified according to accepted sustainability certification schemes that include soil management practices.

Via Rabobank Foundation we will intensify our activities to promote, facilitate and finance sustainable farming practices among smallholder farmers.

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Stirring up the trade in CO2!

Green energy provider GreenChoice "hacked" the European Emissions Trading System and is calling on citizens to buy emission rights from the market. Every emission right equals 1 ton of CO2 that polluters can"t emit anymore!

In the first week of the campaign already 8000 tons of emission rights have been bought and politicians are already talking about this hot topic.

GreenChoice is one of the first green energy suppliers to accelerate the transition towards sustainable energy in the Netherlands. But the company has lots of new competitors, which had lead to a lack of visibility. We need to reposition the brand and make sure everyone in the Netherlands knows what GreenChoice is about.

We built upon the brands unique "rebellious" heritage and positioned GreenChoice as an energy supplier that actually takes action to make the transition happen. In the first campaign we ask consumers to stop "earth screwing", which means less talk and more action when it comes to saving the planet.

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HEC Paris, Code for Climate, BETC Paris and their partners joined together in the hopes of stimulating climate entrepreneurship.
 

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One month before the French presidential elections, an unprecedented collective of 80 NGOs of different kinds, launched a call to action named “L'APPEL DES SOLIDARITÉS” to introduce the issue of environmental solidarity into the debate. 
 

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A team of top talent from 6 Havas agencies joined forces with LA-based NGO Climate Resolve to shift the perception of climate change issues from a mere consumption tax to a real, cultural conversation.
 

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To support the International Union for Conservation of Nature (IUCN), BETC and Lacoste asks to the famous crocodile to leave its iconic spot to 10 threatened species. For each series, the number of polos corresponds to the remaining population sizes in the wild.

By buying a polo, consumers help IUCN and Lacoste in this fight for nature conservation around the world.

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Romania is home to Europe's last primeval forests, but they fall victim to illegal logging. Sadly the government fails to protect these natural reserves.

To fight this screaming injustice Agent Green and Havas Düsseldorf developed a special device that gives trees a voice. It monitors the forests, to warn locals and activists whenever a chainsaw is used. Thus criminal loggers can be located precisely and trees can be protected.

The agency has launched this initiative to raise awareness not only that these forests being destroyed, but also to inform people that they still exist in the first place.

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In partnership with Australian agency Host/Havas, the small Micronesian Island Palau created the Palau Pledge.

The Palau Pledge directly targets tourists to the Western Pacific nation of Palau with a powerful call-to-action. All international arrivals now have an environmental pledge stamped into their passports, which they MUST sign before an immigration officer at the airport to gain entry.

The Palau Pledge is a permanent new entry visa process for Palau, combating the ecological damage caused by booming tourist numbers.This mandatory agreement - dedicated to Palau's children - is a promise to act in an environmentally responsible way. The stamp was designed in five key languages.

Palau is the first country to include an environmental commitment in its immigration laws.

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After the recent flooding in Paris, France-based agency Rosapark approached the GoodPlanet foundation about an out-of-home activation to raise awareness for climate change.

The Zouave statue, a monument set next to the Pont de l'Alma along the Seine, and the city's gage for measuring the river's rising level, has been outfitted it with a giant life vest and banner reading "Get Ready for Global Warming".

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Havas Lemz partnered with Justdiggit to turn dry land green again in Kenya, Morocco and Tanzania. By capturing rainwater and introducing sustainable agriculture to establish healthy ecosystems, the partnership aims to promote the growth of more sustainable economies across Africa.

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Plastic pollution is reaching alarming levels. Hyundai, a brand that works to make its vehicles more environmentally friendly, created Ecoparking. At a beach car park, located in the tourist destination of Sanxenxo, Havas Spain installed a special device where parking time was paid for by recycling plastic containers.

This action in a public space raised awareness about caring for and respecting our beaches and oceans.

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Havas Group France, through its agencies Havas Paris, Havas Events and BETC, announces the launch of Solidarité Climat, an initiative aimed at offsetting the carbon footprint of all productions (audiovisual, radio, print, digital and event). This scheme, announced at the Global Climate Action Summit, currently being held in San Francisco, aims to finance climate solidarity projects.

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adam&eveDDB and cain&abel have been working with Girl Effect on one of their new projects in Malawi. 
 

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Asian University for Women (AUW) is a university in Chittagong, Bangladesh that provides a free or heavily subsided education for girls from communities across Asia who would be unlikely to get a tertiary education. 
 

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Ketchum’s longstanding commitment to Room to Read, a non-profit organization that seeks to transform the lives of millions of children in developing countries by focusing on literacy and gender equality in education, has allowed the agency to contribute expertise and resources that benefit the UN Development Goal 4. 

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Many options are available if you're looking for a way to help your child get an education. Loans and grants are just two of them. 

Working together across offices and media partners

Each year, Performics hosts a Global Community Performance Day when teams from all of our offices in Australia and around the world spend a day giving back to our local communities. This is the one  day of the year when our performance is defined by the help we give to others who need it rather than focused on getting people to buy things.

In Australia, the ZenithOptimedia and Performics Melbourne team partnered with OzHarvest and organised a food drive to bring this theme to reality. OzHarvest are a well-known not-for-profit organization that rescues excess food from restaurants, retailers, food outlets and corporate kitchens that would otherwise be discarded and delivers it to charities that feed the disadvantaged and homeless.

We started spreading awareness about this good cause event to our media partners, clients and to our all employees too. The response to our collection drive from ZO staff and media partners was resounding and our collection boxes kept in the reception area were flooded everyday with contributions. On average we filled up 3-4 boxes full of food items on a daily basis over a fortnight. On the main day, our hard working team of volunteer staff and senior management, packed the items in hampers for collection.

Our efforts were acknowledged by the OzHarvest team who sent us this thank you response.

“Dear ZenithOptimedia, On behalf of OzHarvest we would like to thank you for running your recent food drive to support our organization. Together your employees kindly donated 207kgs of non-perishable items (equivalent of 621 meals) which has been distributed amongst many of our agencies. We were blown away by the quality and quantity of all products included in the bags; they were very much appreciated. Your food helped supplement the nutritional wellbeing, dignity and health of many vulnerable individuals, and enables organizations to reduce their food budget and redirect their funding to education and rehabilitation.”

The food drive result was a fantastic reward for the hard work put in by the core organising team of Ahana Sawant and Hannah Merrigan. Many others contributed by donating food, volunteering their time to pack hampers and getting us collateral created and printed in a short time. This is one of many initiatives we have in the pipeline as part of our CSR program. If you would like to know more about our Global Charity Day or would like to get involved in future please contact us to find out more.

Humans have rights. Animals have rights. And yet food, which keeps us all alive, has none.

The problem of food waste is as easy to solve, as it is to overlook. The National Resources Defense Council (NRDC) has discovered that American consumers waste 40% of food, and the goal of this campaign is two-fold: first, to raise awareness of this issue, and second, to engage consumers with actionable behavioral changes that can help end food waste. So, to truly mobilize people and create collective impact, Sapientrazorfish (??) focused on creating awareness of the problem while infusing small inspirational reminders of actions to take at home.

Humans have rights. Animals have rights. And yet food, which keeps us all alive, has none. Food waste is connected to everything. That single strawberry, or carton of milk, or loaf of bread, when added up with all the other seemingly inconsequential stuff forgotten in the back of the fridge, has a butterfly effect that connects to many other issues, whether they be environmental, economic, or social. Food is alive, it sustains us all, and it deserves to be saved. Our idea is to give food a voice and the platform we created is called SAVE THE FOOD.

The integrated campaign launched on April 20th 2016 and will run for the next three years. The communications hierarchy uses Broadcast TV, Online Film, Digital Banners, pre-roll ads, press, and out-of-home to raise awareness on the issue. All communications drive traffic to savethefood.com, which provides educational information and facts on how to make meaningful change on the issue. Each piece of site content is bite-sized and shareable in social media to further spread our message.

In a single weekend, the film – The Extraudinary Life and Times of Strawberry - received over 9.5 million views on Facebook. The campaign was picked up by high profile publications everywhere — National Geographic, Scientific American, Time Magazine, Fast Company, The Atlantic and more. Celebrity chefs including Tom Colicchio and Mario Batali spread the campaign via their social media channels. The film and print have sparked critical conversation about the issue of food waste all across the United States. At the time of submission, the campaign has generated over 18 million unique mentions and comments.

Watch the film here - https://youtu.be/WREXBUZBrS8

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In New York, where more than 1.4 million face each day with little or no food, hunger shows its desperate face everywhere. Saatchi and Saatchi Wellness decided to help change that.
 

About this Initiative

Globally, one third of food produced for human consumption is wasted. This includes millions of tonnes of perfectly edible fruits and vegetables. Why do these fruits and vegetables never make it to our plates? Simply, they just aren’t pretty enough.

 

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BBH New York has leveraged the power of the mighty emoji to help end childhood hunger in America.

Created by BBH New York, "EmojiMeals" features 10-second videos on Instagram Stories that show an empty plate, asking users to fill it with a range of emojis such as corn, chicken, pears, bacon and cookies. With the addition of each emoji food item to the virtual plate, the amount of the donation increases, and will be put towards food to help feed hungry children.

The campaign is designed to use the emojis to raise awareness about the fact that one out of every six kids in America is hungry, along with funds to help address the problem.

"The issue of hunger in America is something we at BBH feel very strongly about, especially as it relates to children," says BBH NY Chief Creative Officer Gerard Caputo in a statement. "We know millennials engage with causes they are passionate about on social media. EmojiMeals is meant to channel this behavior towards No Kid Hungry's mission and generate actual donations."

To find out more about the charity go to https://www.nokidhungry.org/

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Great Nations Eat was the start of a 2015 campaign by BBH and MediaVest Spark, which sought to build upon decades of advocacy from the broader anti-hunger movement to awaken Americans to the terrible cost of hunger.
 

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In 2016 a three year national media campaign - A Place at the Table  - was launched to inspire America and its leaders to make ending hunger in the U.S. a national priority. Backed by $300M of donated media from major media partners – including broadcast, digital, out of home and print advertising – A Place at the Table kicks off with a public service announcement featuring former First Lady Michelle Obama. The PSA, which can be viewed here, features working Americans struggling with hunger and encourages viewers to fuel the potential of every child by demanding action from our nation’s leaders to fix the problem.

“Americans face hunger in every single state, city and town in our country, and it’s driving up healthcare costs, holding children back from reaching their full potential in school, and hurting the productivity of our workforce,” said Tom Colicchio, Food Policy Action Education Fund co-founder, chef and food advocate. “Simply put: America can’t be great on an empty stomach. If we are going to fulfill our potential as a country, we need to make sure adequate nutrition is affordable for every working person in this country and bolster programs for children, veterans, and seniors”.

“The election of 2016 showed us that Americans are ready for a change,” said Colicchio. “There are a few things that everyone in this country can agree upon; that veterans shouldn’t go hungry is one of them. Ending hunger for children and seniors is another. Fixing this will have an enormous impact on our kids’ educational outcomes. It will provide a giant boost for our economy and propel our nation forward in an increasingly competitive global environment. Besides…it’s the right thing to do.”

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Tesco has launched its first press campaign about its commitment to tackle food waste, with chief executive Dave Lewis hailing a "purpose-driven" brand purpose as a way of building consumer trust.

This work, in collaboration with BBH London, sees Tesco roll out a variety of initiatives to stop any food fit for human consumption going to waste by the end of February 2018.  

The campaign, a print ad alongside several films, explains how Tesco ‘has no time to waste’ when it comes to eradicating food waste in every element of their value chain.

Find out about more from Tesco's food waste work with their ‘Nothing Wasted’ Banana Bread, and see how food waste rescued from the their supply chain is turned into a charity Christmas Dinner!

A third of all food is wasted, so this campaign will go some way in changing corporate and consumer behaviours. 

In support of Action Contre la Faim, a global humanitarian organization, employees got active!

Let’s here directly from Publicis Media France about how they engage with NGO Action Contre la Faim actions through two key projects…

We invited all of our Talents to contribute sportively to Action Contre la Faim through an annual inter-companies sport event that takes place in June in Paris/La Défense. The aim is to show our support to this cause through sport performance. Several sports can be chosen (Running, Walking, Zumba, Yoga, Kick Boxing) enabling each one of our Talent to contribute according to his/her capacities and “athlete profile”. They are all committed to go beyond their performance limits to earn as much money as possible to support Action Contre la Faim.  

This competition is also a great Agency teambuilding moment. We kindly but resolutely compete against other Companies, proudly showing Publicis Media spirit and contributing to a cause that is key to our Agency values. This action is also highly sponsored by the “Kind People”, a group of our most engaged Talents in solidarity awareness within the Agency.

Very concretely, in 2016 we were able to give around 17 000€ to support Action Contre la Faim commitment through this great event! We have already launched the invitation for their 2017 event that will take place on June, 16th.

We also are a business partner of Action Contre la Faim regarding their media strategy and media buying.

One of our team dedicates some of their time to building a strong and powerful media strategy and negotiate free media spaces with our partners so that Action Contre la Faim earns a strong visibility with a minor budget. This results in launching several media Campaigns to promote their messages through Print and Digital Media Campaigns.

And we are planning on participating again June 2018! So watch this space.

In partnership with Salterbaxter, Elior Group created a CSR strategy "the Elior Group Positive Foodp

Salterbaxter is a leading sustainability strategy and communications agency in Europe and the US. When Elior Group approached them to reinvent their sustainability strategy they jumped at the chance.

Elior Group bear the responsibility to contribute positively to global issues: rising global health problems with poor diet as a contributing factor, environmental issues caused by agriculture, increasing amounts of food waste and the need for decent jobs.

To achieve this, Elior Group aims is to generate a positive Foodprint, from farm to fork. Elior works with suppliers, clients, guests and employees to achieve this.

It’s four main commitments holistically cover the whole of the value chain – from how Elior Group sustainably source ingredients, to the healthy choices they provide to their guests, to how they minimize food waste.

HEALTHY CHOICES

Elior Group wish to deal with the rising global health problems with poor diet as a contributing factor. They are committed to helping their guests to achieve good health through providing healthy choices and raising awareness.

SUSTAINABLE INGREDIENTS

Elior Group want to meet the challenge of environmental issues caused by agriculture, they are committed to increasing the sustainability of their ingredients and sharing best practices with their suppliers.

A CIRCULAR MODEL

Elior Group wish to contribute to ensure sustainable consumption and production patterns, they are committed to innovating and collaborating to reduce food waste and other waste, working towards a circular model.

THRIVING PEOPLE AND COMMUNITIES

Elior Group want to promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all, we are committed to providing good jobs, making catering an attractive choice and developing their people.

Salterbaxter has been running Innovation Day for 6 years!

How can we get more people to volunteer to help reduce food waste? How can we raise awareness of our app that helps underserved populations, among stakeholder audiences that include government? These were just two of the challenges that we tackled on Innovation Day this year.

Innovation Day has long been a special day in the calendar for many at MSL as well as other Publicis agencies. Started six years ago by Salterbaxter MSL in London, it is now an international event with teams taking part in the U.K., New York, and with colleagues from across Europe attending the London event. It’s an opportunity for us to offer our skills and expertise to organizations in a unique way: it not only benefits them, it brings together top Publicis minds, deepening our continued push towards collaboration and integration.

This year twelve teams gathered to support twelve social enterprises in developing their communications and marketing approach. In support of Publicis Groupe’s participation in the Common Ground project, the theme for this year’s Innovation Day was food. Publicis Groupe has committed to supporting SDG2 (Sustainable Development Goals), working towards zero hunger and to help the raise awareness of the United Nations Sustainable Development Goals (SDG). In addition to Salterbaxter and MSL participants, Publicis Groupe colleagues from Sapient Razorfish and Saatchi & Saatchi joined.

Check out the video for more inspiration - https://www.youtube.com/watch?v=Peo6wH0GrEs

We are proud of effort our agencies and individual employees go!

Taking time out of their busy agency lives Leo Burnett Group have been working hard to give back to their local community and those in food need. In the last year alone, they have run three wonderful employee programmes - motivating and educating their employees about SDG 2.

Leo Burnett’s celebrated Leo Burnett’s Anniversary by giving back to those in need. Employees packed an impressive 3,824 meals to be distributed locally through the Greater Chicago Food Depository and an additional 1,920 meals to be distributed around the world through the Children’s Hunger Fund.

Then, again in support of Greater Chicago Food Depository, Leo Burnett Group employees and their families walking alongside 1000s of others in the community take part in Chicago’s largest annual anti-hunger rally to raise funds and awareness to end hunger. The ‘Hunger Walk’ which takes place in Jackson Park and is two miles long supports a network of soup kitchens, pantries, and shelters in Chicago.

And to top it off, Leo Burnett has a matching gift programme where the group have been able to match thousands of dollars in employee donations to non-profit organizations that support hunger relief.

We asked Michelle Mahoney, VP, Director of Community Engagement, about the Group’s efforts to SDG and Zero hunger Michelle said – “We will continue look forward to doing all we can in support of zero hunger. I am extremely proud to be part of the Publicis Groupe family. Ending hunger is a very personal passion of mine”.

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‘Tech so simple, your mum could use it…’  That’s just rude, isn’t it? For mothers that were tired of hearing that, but needed assistance getting up to speed with technology, the #techmums charity stood ready to help. 
 

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“Why are almost all superheroes men?” and “Why have there been so many male presidents, but so few women?” are just some of the questions asked by child actors in a new short film by Vodafone about gender stereotypes.

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Only 12% of board seats worldwide are held by women and fewer still, 4%, are CEO's heading the world’s 500 leading corporations. Maxus are determined to change this through their internal initiative, Walk the Talk, that aims to inspire the next generation of female leaders.

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Reset the Table is a community for women in the food service industry. It is a collection of like-minded organizations coming together with a shared goal of seeing women advance in the space. 
 

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GPG proudly supported The RALLYs Awards, which honor the highest level of journalistic achievement in covering sexual violence. The awards, launched in 2016 by Raliance in partnership with The Poynter Institute for Media Studies, were presented to journalists in four categories: digital innovation, everyday journalism, investigative series and feature stories.

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Bollywood has always had a telling impact on India’s youth. In recent times however, songs with lewd lyrics, had become commonplace. Leading to the normalisation of women being objectified under the guise of song-dance routines.

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Pace Advertising proudly salutes the women of real estate! Here’s to every achievement earned, every milestone passed, and every glass ceiling shattered.

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Carling Black Label and a consortium of non-governmental and civic organisations launched a bold new campaign, #NoExcuse, as South Africa prepared to commemorate the UN's 16 Days of Activism against gender-based violence campaign. 

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Working directly with UN Women, WPP created a brief: “How can we use Creativity and Technology to confront people and make them empathize with (and take action on) the realities of gender inequality"?

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Following UAE's commemoration of the intrinsic role women play in the nation's overall progress and stability, Tathqeef Health Treatment Undertakings Services with creative agency Grey Dubai launched the ‘Veils Of Pride’ project, to mark Emirati Women's Day.

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Today the global gender pay gap stands at 23%. We wanted the world to recognise that for what it is – the biggest robbery in history and a crime that needed to be stopped. 
 

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“As we empower more women to embrace their potential, they will exert their own influence to help other women reach theirs, creating waves of change through organizations and industries,” Wunderman Health CEO Becky Chidester, tells Forbes.

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Brand Union and SET Live helped launch Kiteka, the world’s first all-female, all-mobile digital outsourcing network for women entrepreneurs in sub-Saharan Africa.
 

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Architectural swimwear line Chromat is redefining what swimwear means to women and femmes, changing what is a sore spot for many into an empowering symbol for progressive ideals. With Chromat’s diverse Babe Guard leading the charge and ruling the pool scene, summer will never be the same.

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As many as one in three women and girls worldwide experience gender-based violence. This annual, historic and international public awareness campaign run by UN Women is designed to mobilize governments, activists, civil society and others to put an end to the violence.

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Global children’s charity Theirworld asked The Partners to develop a campaign that would encourage leaders from all sectors to change negative attitudes and behaviours that perpetuate gender stereotypes.
 

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Berlin Cameron created a new TV spot 'Time to Rise' for Girl Up, featuring actress, model and activist Corinne Foxx, with appearances by TV personality Nigel Barker and his daughter Jasmine, as well as a diverse group of other Girl Up supporters who recite William Ernest Henley’s poem, 'Invictus'.

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As many as one in three women and girls worldwide experience gender-based violence. This annual, historic and international public awareness campaign run by UN Women is designed to mobilize governments, activists, civil society and others to put an end to the violence. The theme for 2017: "Orange the World: Leave No One behind to End Violence against Women".

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Breastfeeding is an important part of healthy new-borns’ development. But attitudes to breastfeeding, in private and in public, can be slow to change. How can we make it safe and comfortable to breastfeed in public spaces so that mothers are not embarrassed to step out with their young children?

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Children who are born with a heart defect have to undergo serious medical treatment and often spend a large part of their childhood in and around hospitals. How can we lighten their lives and make sure they remain active with the use of digital technology? IQ mobile in Austria showed us how…

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Tobacco is a major stake for public health and the first avoidable cause of mortality in France. 1/3 of French people are concerned and 60% of smokers say they want to quit but only 29% of them have already tried. How can you create a real social movement and collective challenge for stoppers and their supporters to multiply their chances to succeed?

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In a world in which we live longer and longer, Alzheimer’s is a disease that plays an increasingly large part of people’s lives. In tackling good health and well-being, what can we do help Alzheimer’s sufferers and the people around them? A scientific discovery, a film maker and agency isobar came up with an innovative approach.

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China has the highest number of Alzheimer’s sufferers in the world, but because of the lack of knowledge, very few seek treatment until it is too late.  mcgarrybowen China looked to raise awareness of this issue through their creative campaign. They took the one thing that we use to express our feelings and our memories – words - and redesigned it to give people a sense of what it feels like to live with the disease. 

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Australia has the highest rate of skin cancer in the world, and it’s the most common cancer affecting young Australians. Prolonged and unprotected exposure to UV from the sun is a common contributor but the main question is: how do you engage a new generation that wants to explore the outdoors and is not adjusting its behaviour to be safe?

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It’s now 2 years since the Sustainable Development Goals (SDGs) were launched and Common Ground is part of the movement to tackle them. But how do we ensure that everyone knows about the Global Goals? This is where the third week of September comes in: an opportunity to give an update and engage the world in the progress on the Global Goals. So what did we do during this week?

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India is the suicide capital of the world. yet, mental health is still something Indian society sees no ‘need’ to learn about. It wasn’t surprising, then, that when the blue whale phenomenon reached India, our ways of reacting to it was close-ended & knee-jerk. the game was ‘banned’ & sensational misinformation around it spread like wildfire. even after the noise faded, few were aware that poor mental health in children was one of the main reasons behind the game’s alleged success. the colour of grey cells, a psychotherapy institution, wanted Indian adults to see this connection.

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Of the ten million people who become ill with TB every year, four million of them don’t get the care they need.  Many live in poor, isolated communities, outside the formal health service. With limited resources to tackle TB, these people have been difficult to reach and care for.  With the help of Dentsu Media, TB Alert ran a social media awareness raising campaign to engage these affected communities with latent TB testing and treatment using videos and images.

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A growing body of evidence shows the negative impact of London’s air pollution on our lungs. With the European Respiratory Society’s annual medical congress in town, the challenge for MKTG was to create a legacy event that demonstrated the Mayor of London’s commitment to building healthier communities and raise awareness of this health issued in the capital. MKTG’s response was to build 3 ‘clean air bubbles’ in London’s most polluted tourist destination, Trafalgar Square, within which the public could be educated on how to manage their lung health outside, in the workplace and at home.

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In Canada, an estimated 1,100 Canadian men will be diagnosed with testicular cancer in 2017. While accounting for 1 out of every 100 cancers diagnosed in men, its impact among young men is significant, as it is the most common form of cancer in men aged 15 to 35. Despite its predominance amongst this group, testicular cancer awareness suffers from a major barrier: young men choosing not to talk to their doctor about their testicular health in the early treatable stages of the cancer because they are embarrassed by the subject. The challenge for this particular type of cancer is finding a way to break a deeply ingrained taboo. In short, get young men talking to their doctors as early as possible.

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New Zealand is famous for being a green, rugby-loving paradise with nothing more troubling than endangered birds and the occasional lost hobbit. But there’s one sad statistic that few people know: New Zealand has the highest rate of male youth suicide in the world. At a time when male youth suicide is at an all-time high, yet conversations amongst the group were low, Dentsu Aegis New Zealand grabbed the headlines, got media talking and increased donations for Movember. All for the cost of a postage stamp.

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Everyone thinks they know what a heart attack looks like, but they’re almost always wrong as it’s rarely dramatic at all. This campaign by Barnes, Catmur & Friends in New Zealand drew attention to the subtle warning signs and actually saved a life.

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Each day more than 10,000 Americans turn age 65, and 1 in 4 American seniors live in a small town or rural area. These communities often lack the services, resources, activities, connectivity and infrastructure of their more urban counterparts, which is contributing to deep disparities in health and quality of life. As a response to this issue, Dentsu Aegis agency Isobar, in partnership with Tivity Health, Health eVillages and the Rural Aging Council, helped launch Ruralage.com, a destination for collaboration on rural aging.

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MKTG wanted to pioneer London’s first city-wide Smart-City initiative with their roll-out of 10 Smart Benches this year. The solar-powered-benches provide smart-device charging ports and free Wi-Fi access, while collecting environmental data (air and noise pollution levels), which is fed back to local authorities. They also brought in Cancer Research UK as a partner on the project. 

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Despite having the image of a country where everything is taken care of, there are people in Switzerland that struggle with addiction, whether it’s to drugs, gaming or over-eating. As everywhere in the world, these people need help and our colleagues in Zurich wanted to provide it. So they built a partnership with a local charity that engaged clients and colleagues to help addicts re-integrate into normal life.

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In the UK, 12 men take their own lives each day, and suicide is the biggest killer of men under 45. Statistics link rising men’s mental health issues to an oppressive gender stereotype which is now reinforced through social media, forcing men to hide their vulnerabilities. What if we could use digital to help men break free from the oppressive stereotypes compounded by social media?

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To raise awareness of World Aids Day, this campaign by Densu Jayme Syfu in the Philippines created typos across digital media that highlighted the word HIV in red across articles. This campaign showed that HIV/Aids is everywhere and encouraged people to get tested. 

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Good health and well-being is an essential element for determining a person’s quality of life and should be a high priority for workers and employers alike. A healthy workforce is essential if we are to have a productive, sustainable economy. Dentsu Aegis Network Belgium took this philosophy on board with its launch of ‘Wellbeing Week’ in early 2018.

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The arrival of a new-born is often announced through cute photos on Facebook, Instagram and other social platforms. But if the baby comes prematurely, parents can often shy away from posting on social media, unsure of how to share the news, or how friends and family will react. What can we do to help these new parents share their news and access support from their circles?

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Did you know that men, on average, live 6 years shorter than women? It’s a big difference and it is down to a host of factors but a major contributor is mental health. Of the 800,000 suicides worldwide, for instance, the overwhelming majority are by men. But another major killer is testicular cancer, especially in middle age. What can we in advertising do to put the spotlight on helping men?

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Australia has the highest rate of skin cancer in the world with approximately two in three diagnosed by the time they are 70, caused largely by over exposure and damage by the ultraviolet (UV) light. With the perception that being “tanned” is a sign of wellbeing, Australians, especially millennials, remain at risk despite years of messaging. So how do we get young Australians to protect themselves from the sun?

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A key challenge for our modern-day veterans is the adjustment to life after they return from war. They are being thrown back into their home environments and expected to go back to living a “normal life.” This can result in unexpected feelings of stress, shame, and denial—for both the vets and their families. Our colleagues in the US developed a ‘world first’ innovative solution in partnership with National Geographic that leveraged meditation, but was tailored and relevant to their contemporary veteran community.

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At best Make-A-Wish is simply misunderstood, at worst it’s rejected by parents who have a sick child because they feel it signals they are giving in to their child’s disease. But 89% of healthcare professionals agree a wish can influence physiological health and 74% of all parents that participated in Make-A-Wish observed that the wish marked a turning point in their child’s response to treatment. Overcoming misperceptions and driving participation fuels hope for children, and ultimately can impact positive outcomes. This campaign, led by gyro, was effective at changing perceptions among parents and impacted hundreds of children with life-threatening illnesses.

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In an increasingly complex and crowded online and offline world, community organisations can struggle to stand out. Without global emergencies and local issues fighting for airtime, how do we make sure that charities still get their message across? iProspect in Argentina helped one charity to use search optimisation to increase their reach and engagement.

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Nearly 1 in 2 born after 1960 will be exposed to a cancer diagnosis during their lifetime. Every four minutes someone in the United Kingdom dies from cancer. As a result, cancer services are under increasing pressure: delivering excellent healthcare with limited budgets. This means that health services are relying more than ever on charitable organisations to cushion and fund the broader impact a cancer diagnosis may have on an individual and their loved ones.

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Every year, on 14 June, countries around the world celebrate World Blood Donor Day (WBDD). The event serves to raise awareness of the need for safe blood and blood products and to thank blood donors for their life-saving gifts of blood. 

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The problem of open defecation persists in large parts of rural India where age-old traditions and lack of resources lead to millions still resorting to fields and railway tracks to answer nature’s call. Globally exposed, cosmopolitan India, though socially aware and vocal about social causes, remains largely alien to this deplorable reality with little or no awareness around it. To respond to this issue, We Are Water Foundation India, the CSR wing of Roca Bathrooms Pvt. Ltd. worked with Dentsu Impact to shed light on the plight of millions in India on World Toilet Day, 2018 and appeal to the conscience of savvy urban metro dwellers in India.

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Lack of exercise on a regular basis is an important factor in a range of conditions, including non-communicable ones like respiratory and lung diseases, cancer and diabetes as well as our mental health. But whilst we all know that exercise is good for us, we find it difficult to commit the time and energy to keep fit. What little nudges can we deploy to tackle this?

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Digital technology advancement has revolutionized the way we work and think in our everyday lives, but some people are being left behind by the digital economy especially when it comes to product and experience design. What if there was a way digital technology could be used in a more inclusive way to learn from others and innovate? Isobar embraced this idea in developing a multi-disciplinary virtual reality (VR) practice. Due to VR’s sensory depravation abilities, VR is capable of truly transporting the user to new environments while tapping into the senses—and the result of an experience can be a new perspective on empathy for others.

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Lack of exercise on a regular basis is an important factor in a range of conditions, including non-communicable ones like respiratory and lung diseases, cancer and diabetes as well as our mental health. But whilst we all know that exercise is good for us, we find it difficult to commit the time and energy to keep fit. What little nudges can we deploy to tackle this?

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Very few people wearing glasses are involved in the choice of their optical lenses, because this is normally reserved for medical and technical experts.  To cope with this issue opticians face, Zeiss’s strategy was to convince end consumers to request Zeiss optical lenses, making the subject more interesting and accessible. They worked with Dentsu agency Gyro France to raise the awareness of the ‘invisible blue light invasion’ showing how important is a good lens protection is while facing the screen.

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Our helmet is no longer the only item that keeps you safe on a bike. This campaign by isobar Brazil launched the “Safety Bike Radio” that produces a radio signal that interferes with the reception of radios in moving vehicles.  This helps make drivers aware of cyclists passing in the vicinity.

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Monash Health recognised that adolescents with disabilities or chronic health issues are at a vulnerable point in their lives. As a minority group coming through Monash hospital (only 30% of all patients) they often get forgotten about. But it is imperative that this group is set up for success. We wanted to look at how design thinking could help solve their day-to-day challenges and what sort of initiatives these kids and teenagers would like to see improve their care at the hospital, and their lives overall.

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Every day there are 384 new cases of ALS (also known as Motor Neurone Disease) in the world. The initial symptoms of ALS can vary significantly, from clumsiness to shortness of breath and difficulty swallowing. However, as a degenerative disease, once an individual is diagnosed, the symptoms begin to get gradually worse. Ultimately, individuals with ALS become unable to control the majority of their muscles – including those that control speech production. In Australia, BWM Dentsu, partnered with Lyrebird, to create Project ReVoice; an innovative plan to give these individuals their voices back.

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Much of our compassion for people with diseases stems from our ability to put ourselves in their shoes and to see things through their eyes. And that’s what The Forgetting Tab campaign did: using the incognito browser on Cốc Cốc, Vietnam’s leading internet browser, it raised awareness of Alzheimer’s disease amongst the Vietnamese by making them feel what it’s like to have the disease.

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44% of Brazilian children have respiratory problems. The most common treatment is inhalation therapy, which is often a distressing process for many children. NBS Brazil and client Clin Kids wanted to find a way to make this therapy more fun for kids through storytelling.

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How do you predict the unpredictable? This campaign brought together data analytics and programmatic digital media to deliver real-time insights into the spread of cold and flu across Australia in the winter of 2016. Tools and techniques that could prove helpful for responding to other preventable diseases.

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Since 2000, there has been record progress in the fight to end malaria with malaria deaths cut by over 60%, saving almost seven million lives.  However, despite this progress, malaria is still one of the leading causes of childhood death today. In 2015, there were over 212 million cases and 429,000 deaths from malaria worldwide. The increasing emergence of drug-resistant forms of malaria and insecticide resistant mosquitoes threatens the hard-won progress to date. There is still so much more that needs to be done.

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The “neglected tropical disease” Zika hit the headlines in the summer of 2016 during the Rio Olympics and Paralympics. Agencies NBS and Posterscope Brazil developed innovative technology that transformed out-of-home advertising billboards into traps to eliminate the mosquitos carrying the disease.

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We all love listening to music on a long drive (and in a large country like Brazil there are a lot of long drives!). But sometimes we’re not aware of the speed limit of the road we’re driving on. How can music prevent us from speeding? Dentsu Brazil thought of a way how…

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How can you make the invisible visible? Every day we breathe in particulate matter, sulfur dioxide, and ozone, which is detrimental to our lungs and our overall health. But seven out of ten Dutch people do not realise that the air they breathe is unhealthy. How can we draw attention to this problem, raise funds for charity and put it on the political agenda?  

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Public drinking fountains are almost non-existent in major cities in Brazil. And when high temperatures come, especially during summer, dehydration and heat exhaustion become major issues. WMcCann and Coca-Cola Brazil’s Crystal Water created the country’s first water fountain in OOH media that reuses rainwater. The fountain was at a bus stop in Curitiba, a busy area in the state’s capital and included a water filtration system to ensure it was suitable for consumption. The rainwater fountain is part of Crystal’s new positioning, "Crystal. hydrates your body, hydrates your mind."
 

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Deutsch and WATERisLIFE created a first-of-its-kind educational VR game, “Hidden Dangers,” that makes invisible dangers visible in places like rural Thailand, where bacteria, chemicals, trash and corroded metal are polluting rivers that people depend on for their water, food and everyday life. 

 

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Six million children under five die every year. The two leading causes for these deaths – pneumonia and diarrhea – are preventable, not by state of the art medical interventions, but by simple hand washing with soap. Soap is proven to reduce diarrheal disease by up to 45% and pneumonia by 23%. 
 

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In partnership with 3pm – Weber Shandwick and PMK*BNC –  and the support of Water.org, Stella Artois took to the World Economic Forum in Switzerland this January to announce a 2020 goal and campaign to help provide clean water to 3.5 million people as part of the brand’s “Buy a Lady a Drink” social impact program.