Herzkinder Circus VR App

The problem of open defecation persists in large parts of rural India where age-old traditions and lack of resources lead to millions still resorting to fields and railway tracks to answer nature’s call. Globally exposed, cosmopolitan India, though socially aware and vocal about social causes, remains largely alien to this deplorable reality with little or no awareness around it. To respond to this issue, We Are Water Foundation India, the CSR wing of Roca Bathrooms Pvt. Ltd. worked with Dentsu Impact to shed light on the plight of millions in India on World Toilet Day, 2018 and appeal to the conscience of savvy urban metro dwellers in India.

At best Make-A-Wish is simply misunderstood, at worst it’s rejected by parents who have a sick child because they feel it signals they are giving in to their child’s disease. But 89% of healthcare professionals agree a wish can influence physiological health and 74% of all parents that participated in Make-A-Wish observed that the wish marked a turning point in their child’s response to treatment. Overcoming misperceptions and driving participation fuels hope for children, and ultimately can impact positive outcomes. This campaign, led by gyro, was effective at changing perceptions among parents and impacted hundreds of children with life-threatening illnesses.

Good health and well-being is an essential element for determining a person’s quality of life and should be a high priority for workers and employers alike. A healthy workforce is essential if we are to have a productive, sustainable economy. Dentsu Aegis Network Belgium took this philosophy on board with its launch of ‘Wellbeing Week’ in early 2018.