IPG is proud to support UN Sustainable Development Goal, #6, Access to Water and Sanitation for All. Our agencies around the world are working with clients to find ways to further this goal so critical to healthy lives for people all over the world.
To further its efforts on water and sanitation, IPG has assembled a cross-agency, cross-disciplinary team to further explore ways the company can make a difference on this key issue, and has created a video to capture its commitment.
Clean Water and Sanitation
Provide access to clean drinking water, sanitation and hygiene.
In partnership with 3pm – Weber Shandwick and PMK*BNC – and the support of Water.org, Stella Artois took to the World Economic Forum in Switzerland this January to announce a 2020 goal and campaign to help provide clean water to 3.5 million people as part of the brand’s “Buy a Lady a Drink” social impact program.
Six million children under five die every year. The two leading causes for these deaths – pneumonia and diarrhea – are preventable, not by state of the art medical interventions, but by simple hand washing with soap. Soap is proven to reduce diarrheal disease by up to 45% and pneumonia by 23%.
Deutsch and WATERisLIFE created a first-of-its-kind educational VR game, “Hidden Dangers,” that makes invisible dangers visible in places like rural Thailand, where bacteria, chemicals, trash and corroded metal are polluting rivers that people depend on for their water, food and everyday life.