IPG Agencies and Stella Artois Bring Awareness to Global Water Crisis

Six million children under five die every year. The two leading causes for these deaths – pneumonia and diarrhea – are preventable, not by state of the art medical interventions, but by simple hand washing with soap. Soap is proven to reduce diarrheal disease by up to 45% and pneumonia by 23%. 
 

Deutsch and WATERisLIFE created a first-of-its-kind educational VR game, “Hidden Dangers,” that makes invisible dangers visible in places like rural Thailand, where bacteria, chemicals, trash and corroded metal are polluting rivers that people depend on for their water, food and everyday life. 

 

Public drinking fountains are almost non-existent in major cities in Brazil. And when high temperatures come, especially during summer, dehydration and heat exhaustion become major issues. WMcCann and Coca-Cola Brazil’s Crystal Water created the country’s first water fountain in OOH media that reuses rainwater. The fountain was at a bus stop in Curitiba, a busy area in the state’s capital and included a water filtration system to ensure it was suitable for consumption. The rainwater fountain is part of Crystal’s new positioning, "Crystal. hydrates your body, hydrates your mind."