In 2013, about 1.25 million people died from road traffic injuries, the leading cause of death among males between 15 and 29 years of age. Road traffic deaths have increased by about 13 per cent globally since 2000 the United Nations report in its Sustainable Development Goals 3 Good health and well-being section. That’s why it has become a key goal target for the United Nations to tackle before as part of the 2030 Agenda for Sustainable Development: to halve the number of global deaths and injuries from road traffic accidents by 2020.
For 98FM radio in Brazil, isobar developed the “Safety Bike Radio”, a portable radio transmitter that interferes with the reception of radio stations in moving vehicles (maximum interference distance: 30 meters), sending alert messages to drivers that bicyclists are nearby. The technology works with an app that bikers must download and synchronize with a portable radio transmitter that is attached to water bottles that are attached to the bike or the rider. The messages are pre-recorded, but cyclists are also able to record their own customized messages as well as communicate in real time with users responding to traffic situations with live transmissions through the app.