As part of Common Ground, all of its members have committed to raise awareness of the SDGs amongst businesses and consumers and to work together, in multi-stakeholder partnerships, to support the achievement of the Global Goals. This is part of SDG17 Partnership for the Goals, which explicitly asks business and civil society to work with governments. The #goalkeepers17 project, as outlined in this case study, is example of activity in this space.
Project Everyone is the organisation behind the current branding of the SDGs and is committed to end extreme poverty, fight inequality and injustice, and fix climate change for everyone by 2030. This year, in order to raise awareness of the Global Goals and progress made to date, they decided, together with the Bill & Melinda Gates Foundation, to launch the #goalkeepers17 campaign. Focusing on the “Goalkeepers” - the global leaders such as artists, state and business leaders who are owning and driving the Goals – the campaign sought to encourage everyone to become a Goalkeeper themselves.