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Stop the Robbery

Stop the Robbery


About this Initiative

Today the global gender pay gap stands at 23%. We wanted the world to recognise that for what it is – the biggest robbery in history and a crime that needed to be stopped. 

In order to expose this injustice Grey New York and Maxus teamed up with UN Women to launch the #stoptherobbery campaign with Patricia Arquette and Abby Wambach at the UN General Assembly.

The first ever Twitter robbery leveraged the platform’s iconic 140 character limit, blocking out 23% of each tweet, creating a visceral reminder of how women are robbed every single day.