About this initiative
Every day there are 384 new cases of ALS (also known as Motor Neurone Disease) in the world. The initial symptoms of ALS can vary significantly, from clumsiness to shortness of breath and difficulty swallowing. However, as a degenerative disease, once an individual is diagnosed, the symptoms begin to get gradually worse. Ultimately, individuals with ALS become unable to control the majority of their muscles – including those that control speech production. In Australia, BWM Dentsu, partnered with Lyrebird, to create Project ReVoice; an innovative plan to give these individuals their voices back.