Skip to main content

Salterbaxter's Innovation Day

Salterbaxter's Innovation Day


Salterbaxter has been running Innovation Day for 6 years!

How can we get more people to volunteer to help reduce food waste? How can we raise awareness of our app that helps underserved populations, among stakeholder audiences that include government? These were just two of the challenges that we tackled on Innovation Day this year.


Innovation Day has long been a special day in the calendar for many at MSL as well as other Publicis agencies. Started six years ago by Salterbaxter MSL in London, it is now an international event with teams taking part in the U.K., New York, and with colleagues from across Europe attending the London event. It’s an opportunity for us to offer our skills and expertise to organizations in a unique way: it not only benefits them, it brings together top Publicis minds, deepening our continued push towards collaboration and integration.


This year twelve teams gathered to support twelve social enterprises in developing their communications and marketing approach. In support of Publicis Groupe’s participation in the Common Ground project, the theme for this year’s Innovation Day was food. Publicis Groupe has committed to supporting SDG2 (Sustainable Development Goals), working towards zero hunger and to help the raise awareness of the United Nations Sustainable Development Goals (SDG). In addition to Salterbaxter and MSL participants, Publicis Groupe colleagues from Sapient Razorfish and Saatchi & Saatchi joined.


Check out the video for more inspiration -