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Raising Voices

Raising Voices


About this Initiative

“Why are almost all superheroes men?” and “Why have there been so many male presidents, but so few women?” are just some of the questions asked by child actors in a new short film by Vodafone about gender stereotypes.

Gender equality is of central importance to Vodafone. The company’s commitment to women’s empowerment is at the very core of the business. Empowering women and promoting gender equality enables communities, economies and businesses to prosper.


The ‘Raising Voices’ short film, created by WPP's Team Red, has launched across Vodafone’s markets as the company has committed to join around 20 other companies in UN Women's Unstereotype Alliance - a global coalition with the common goal to eliminate gender bias and harmful gender stereotypes in advertising. 


Vodafone, a HeforShe Impact Champion, has a strong commitment to diversity and women’s empowerment, both within its own business and within the communities in which it operates. It believes that the initiatives underway to achieve greater gender parity will strengthen the company significantly over time. Read more here.