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Latent TB Campaign

Latent TB Campaign

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About this initiative

Of the ten million people who become ill with TB every year, four million of them don’t get the care they need.  Many live in poor, isolated communities, outside the formal health service. With limited resources to tackle TB, these people have been difficult to reach and care for.  With the help of Dentsu Media, TB Alert ran a social media awareness raising campaign to engage these affected communities with latent TB testing and treatment using videos and images.

Sustainable Development Goal Number 3: Good Health and Well-Being seeks to end tuberculosis and other communicable diseases by the end of 2030 and this campaign aims to contribute towards this goal.

 

In July 2018, TB Alert ran a social media awareness raising campaign to engage affected new migrant communities with latent TB testing and treatment using video clips and images from the Latent tuberculosis (TB): animated into action health promotion tool. The animation and social media campaign were commissioned by Public Health England, with funding from NHS England, and developed by Public Health England, Queen Mary University of London, In Tune For Life and TB Alert.

The campaign reached over 250,000 individuals who are eligible for latent TB testing and treatment and over 10,000 community leaders and influencers.