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About this Initiative

Brand Union and SET Live helped launch Kiteka, the world’s first all-female, all-mobile digital outsourcing network for women entrepreneurs in sub-Saharan Africa.

Kiteka is enabling female small business owners in Uganda, and beyond, to gain access to smartphone technology for the first time and in doing so gain business and tech training. Additionally, the Kiteka network aims to connect them with international businesses that need intelligent digital outsourcing work that the women can complete on their phones. 

Many of women who are currently part of the Kiteka network own fabric shops and the visual identity makes reference to this, fusing African patterns with UI technology symbols. The name Kiteka takes inspiration from Kitaka, a Ugandan earth goddess.