Not only did St John Ambulance report a 28% increase in calls relating to heart ailments, awareness of symptoms increased by 54%, and what’s more, actual lives were saved!
New Zealand truck driver, Eddie Davies was just one of the many lucky people saved by the advert’s clever messaging. Before Davies had watched the ad, he’d been dismissing chest pain for heartburn. It transpired that the 63 year old had been having many small heart attacks all week before a major heart attack finally occurred. Davies said the pain radiated through his chest, stating, "I was hot and clammy and the pain was like heartburn but it was a lot more severe. I knew it was a heart attack. All the symptoms fit with what I saw on the TV.” He said had he not watched the advertisement, he would have taken an antacid and gone back to sleep. "I could've been dead. That ad saved my life." Davies admitted, “Two out of three arteries were totally blocked so they put in two stents and I was discharged the next day.”
As well as saving many lives, the agency won the Gold Best Strategic Thinking, Gold Charity Not for Profit, Gold Limited Budget, and Gold Highly Commended in the Effies. But more than award-winning, it was a truly life changing campaign for many residents of New Zealand.