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Great Nations Eat

Great Nations Eat


About this Initiative

Great Nations Eat was the start of a 2015 campaign by BBH and MediaVest Spark, which sought to build upon decades of advocacy from the broader anti-hunger movement to awaken Americans to the terrible cost of hunger.

In America, 13 million children don’t get the nutrition they need, and ¾ of these children are from working households. 

The campaign was a five-year partnership between national anti-hunger organization Share Our Strength and the filmmakers behind the Participant Media documentary "A Place at the Table”, which led to an unprecedented billion-impression media campaign to transform the conversation around hunger in America. 

BBH created a series of foreign PSAs where countries such as China, Slovenia and Germany, all of which have better statistics regarding access to food than the United States, appear to be offering to help America with its hunger problem. These ads formed part of a multi-platform media campaign for Great Nations Eat. 

Social activations rallied people to participate and show their support and creativity in the drive to end hunger in the US. Great Nations Eat napkins at South by South West Interactive Festival (SXSW). Festive goers took part in the first #FoodPicStrike, where instead of posting food pictures, they posted the napkins in support of Great Nations Eat.