Despite almost half a million Vietnamese currently suffering from Alzheimer’s, awareness of the disease and its symptoms is still very low. Given there is a stigma associated with the disease, many sufferers do not seek treatment or admit to having it, therefore there is a possibility that the numbers of sufferers could be much higher. Cốc Cốc, a Vietnamese internet browser with 22 million users, wanted to raise awareness of the disease and encourage more sufferers to come forward and seek treatment.
The campaign, developed by isobar Vietnam, uses Cốc Cốc's existing incognito mode to call attention to the forgetfulness that characterizes the disease. When using incognito mode, or private browsing, the pages viewed do not stick around in the browser history, cookie store or search history after the tab is closed. Essentially, they are not remembered.
But why “The Forgetting Tab”? The reason is simple: for some users of Cốc Cốc, it’s their choice to forget, but for Alzheimer’s patients, they have no chance to remember the precious things or memories they’ve had in their life. The Forgetting Tab is a project which reminds people to help those who forget, to learn more about the disease and to be more sympathetic to those who suffer from it.