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About this initiative

Plastic pollution is reaching alarming levels. Hyundai, a brand that works to make its vehicles more environmentally friendly, created Ecoparking. At a beach car park, located in the tourist destination of Sanxenxo, Havas Spain installed a special device where parking time was paid for by recycling plastic containers.


This action in a public space raised awareness about caring for and respecting our beaches and oceans.