About this initiative
The problem of open defecation persists in large parts of rural India where age-old traditions and lack of resources lead to millions still resorting to fields and railway tracks to answer nature’s call. Globally exposed, cosmopolitan India, though socially aware and vocal about social causes, remains largely alien to this deplorable reality with little or no awareness around it. To respond to this issue, We Are Water Foundation India, the CSR wing of Roca Bathrooms Pvt. Ltd. worked with Dentsu Impact to shed light on the plight of millions in India on World Toilet Day, 2018 and appeal to the conscience of savvy urban metro dwellers in India.