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16 Days of Activism, 2017

16 Days of Activism, 2017


About this Initiative

As many as one in three women and girls worldwide experience gender-based violence. This annual, historic and international public awareness campaign run by UN Women is designed to mobilize governments, activists, civil society and others to put an end to the violence. The theme for 2017: "Orange the World: Leave No One behind to End Violence against Women".



The campaign takes place every year from 25th November, the International Day for the Elimination of Violence Against Women, to 10 December, Human Rights Day. It is part of the UN Secretary-General’s umbrella campaign, UNiTE to End Violence against Women.

In 2017, Mediacom brokered global media support for the campaign whilst J.Walter Thompson UK developed a local campaign idea and strategy for UNWomen UK, #DrawTheLine.

Throughout 16 days of Activism, UN Women and partners around the world light up iconic buildings in orange, to symbolise drawing the line against violence and a brighter future without it. In the UK, billboards and landmarks will be used to #drawaline around the country and to add to the orange beacons around the world. Find out more here.