The campaign takes place every year from 25th November, the International Day for the Elimination of Violence Against Women, to 10 December, Human Rights Day. It is part of the UN Secretary-General’s umbrella campaign, UNiTE to End Violence against Women, and the theme for 2017 is, "Orange the World: Leave No One behind to End Violence against Women".
Mediacom are brokering global media support for the campaign whilst JWT have developed a local campaign idea and strategy for UNWomen UK. Throughout the 16 days of activism, UN Women and partners around the world will light up iconic buildings in orange, to symbolise drawing the line against violence and a brighter future without it. In the UK, billboards and landmarks will be used to #drawaline around the country and to add to the orange beacons around the world. Stay tuned for more details around this influential global campaign.